Boxed Water is all the rage, claiming to be better for you and the environment. This alternative to bottled water is advertised as sustainable, environmentally-friendly and BPA-free.
The company, Boxed Water Is Better, originated in Michigan, U.S.A and squeezed their way into the $144 billion market worldwide for “bottled” water in 2009. They describe themselves as “part sustainable water company, part art project, part philanthropic project, and completely curious.”
So, exactly how is Boxed Water better for the environment?
Firstly, 76% of the carton is made from certified, sustainable forests and the entire product, including the cap, is 100% recyclable. Unlike bottled water, the boxes are shipped flat to the plant where they are then assembled and filled.
One truckload of bottled water = 26 truckloads of Boxed Water
However, as of now, there is only 1 filling plant (in Michigan) so their efficiency efforts are downplayed.
Finally, as for philanthropic efforts, the company donates 1% of its yearly revenue to reforestation and environmental protection projects.
I would argue that putting water in boxes instead of plastic is not the reason Boxed Water Is Better, but instead, because of their aims to cut transportation needs. Nevertheless, are we forgetting about reusable water bottles, Brita filters and water fountains? How do the taste and cost of Boxed Water compare?
If you’re looking to get your hands on this new, innovative product it shouldn’t be too hard to find. Over 6,000 stores across North America are now selling Boxed Water.
For more, check out their website: http://www.boxedwaterisbetter.com/
Image source: http://www.boxedwaterisbetter.com/assets/index